Arab nations joined most countries in endorsing the Convention on the Rights of the Child adopted by the United Nations, which guarantees the right of children (under the age of  18) to lead a decent  life and be granted their fundamental rights. The convention obliges states to conduct themselves based on its content and implement its articles, which include the need to educate the community, especially children on the contents of the convention.

This is deemed to contribute progressively in their personalities as children often consider having all their demands met whether fundamental or those that fall under ‘luxury’ a right. Children’s comprehension of the convention will inevitably help them distinguish between their fundamental rights and luxuries that call for appreciation.

Children's comprehension of their rights contributes to their understanding of their duties towards others. Some children engage in harmful conduct such as discrimination, ridiculing or bullying others. Even though children often mean no harm and may see it as mere fun, it does not diminish the size of the damage that may affect the child on the receiving end of bullying or the severity of the consequences of abuse and humiliation he may be subjected to from other children.

Given the importance of rights of the child and its impacts on the society, the "Be Free" launched the "It is My Right to Understand My Rights" program in partnership with the UNICEF, under the auspices and with the presence of the UNICEF representative for the Gulf States.
The program aims at promoting the Rights of the child in communities, raise awareness on the topic and activate it on both strategic and operational level among the various segments of the society.

• Communicating the principles of the rights of the child to children as per the Convention on the Rights of the Child.
• The dissemination and reinforcement of the rights of the child among educators and other members of the society.
• Working with public and private institutions towards raising the level of child rights.

• Comprehensive training manuals that contain interactive activities to train children on the most important articles of the Convention on the Rights of the Child in a fun and enjoyable atmosphere.
• The launch of the "Let’s protect children now" in 22 November 2009, which is concerned with child protection laws in Arab countries. It is also the first movement of its kind in the Arab countries.
• Publishing of expressive and meaningful stories for children including "The Courage of Nasser" that cites the rights of the child to be protected from abuse in a simple yet interesting format.
• Conducting a series of interactive workshops for children on the topic of the Rights of the Child.
• Publishing booklets and articles promoting the concept of children's rights in the society and reinforcing the importance of promoting and advancing children's rights.
• Communicating with legislative institutions and offering input in respect to laws concerning the rights of the child.

• Children
• Adolescents
• Educators and parents
• Public and private institutions
• Entities concerned with developing legislations within the State

"Be-Free" strives to disseminate the rights of the child in various ways and mechanisms, which include conducting interactive workshops, specialized trainings and the use of modern technology and websites in captivating ways. "Be-Free" also publishes booklets on the rights of the child for educators and specialists in addition to simplified stories for children communicating the most important articles of children's rights.
Furthermore, the program helps educators regardless of their scientific or cultural backgrounds to apply the articles of the convention and to create an environment that respects such articles in order to develop the child’s understanding of his rights and have them manifest in his behavior towards others.

The "Be Free" offers specialized trainings to institutions and specialists in both Arabic and English on the rights of the child including strategy setting to safeguard the rights of the child, mainstreaming the rights of the child in the institution’s policy and reinforcing mechanisms to support and implement these rights. The “Train the Trainer” Program empowers trainers to deliver the most important articles of the Convention on the Rights of the Child to the children.